According to reports, introverts make up approximately 25% of the world's population. If you are an introvert in the business world, how do you compete with the extroverts and build your brand? You don't. You do not keep up with the Joneses; instead, stay in your quiet strength lane and build from there.

Mawarni, an introvert who works in an extroverted marketing industry, built her website and curated her LinkedIn posts to reflect her brand. Since 2015, she has actively experimented with what works best and now applies what she has learned to help others. In this workbook, she shows you how to do it in a simplified form as possible - less "telling" or "lecturing" you on what and why but a straight-to-the-point and a no-fluff attempt of "this is how you do it".

Ready to start this journey? Let's begin...

“Who are you?” is a simple question, yet so many people struggle to answer it when it comes to their personal brand. So much of who we are is tied to societal norms and expectations, tied to wealth, status, social circle, influence, and even family. But when you peel back the layers, do you know who you are? Did you get to where you are now while being on autopilot or it was by a conscious choice and a deliberate decision?

 

The Introvert’s Guide to Personal Branding offers a basic and simplistic approach to getting started with your personal branding. Based on almost a decade of tried and tested methods and the author’s real-life personal branding experiences, it will take you through the process of peeling back the layers of who you are, unearthing forgotten passion, uncovering your purpose or your IKIGAI, to understanding how your community views you and what value you can offer them in return.

 

At the end of it, you’ll have your very own brand playbook or guidelines, a collection of elements that is unique and recognizable as your personal brand, that you can refer to when putting out social media posts and communications and always win at looking great.